Nike Windrunner

Urban Legends.

Before the marketing trend of engaging influencers and social media, I thought of identifying the region most hyped creatives and musicians, thus the idea of "The Urban Legend" was born. I created videos of regional influencers unique to their style, with the iconic jacket were seeded on YouTube. On the campaign microsite Nike fans around the world shared their personal 26-degree Chevron badge, and in the process, sampled the range of available jacket colors. The campaign also included design for posters and in-store retail visuals.