Social media engagement campaign to showcase the extensive MTV library.
MTV Asia wanted a social application that would engage their fans and at the same time showcase their limitless musical database.
The Music Soulmate was based on the idea that you may not really know the friends on Facebook Friends list all that well. Once connected, the Music Soulmate App would present a friend from your list based on your relational histories. The app was an overnight success with thousands of matches.
